How I got 89% higher price
Mark Wickersham • Oct 15, 2020
Debbie Moulton, one of our Value Pricing Academy students shared this great story that illustrates the power of giving the client options.
This is a current client who is very growth oriented. I had a short Zoom meeting with her, and we talked about her goals for the coming year. I outlined the services in my new 3-package model and how I can give her better information to reach her goals.
She is getting many of the services in the Full Package but paying an Essentials package price. I offered her Essentials for the same price she is currently paying, Full for 89% higher and Premium 250% higher. She chose the Full package and told me she always thought my prices were too cheap!
I will need to spend a bit more time on her account than currently, but I feel so much better that I will be getting a better price!
Debbie Moulton, A Step Up Strategy
15 October 2020
Over the course of 2021, we've added LOADS of exciting new features to Effective Pricing, some of which came from your own great ideas and suggestions. Here are all the new features added to Effective Pricing over 2021 in case you missed any: Updates to Proposals Effective Pricing had some updates which went live at the end of January 2021 relating to proposals. Here is a quick summary of the main changes: Expanding the list of pages In the top left you could only see 3 of your proposal pages at a time which made it cumbersome managing page ordering with lots of pages. There is now a new icon allowing you to expand or contract the list of proposal pages.
This is an inspiring story from one of our new students in the Value Pricing Academy.
This story from Bev, one of my students in the Value Pricing Academy, is a great example of not pre-judging or making assumptions about what a client wants and values.
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